While all Nonprofit Businesses help change lives, they also must be solvent and viable. Countess Nonprofit Businesses, however, remain closely linked to policy decisions made by town, city, county, and state governments. For this reason, nonprofit survival can depend heavily on good relationships with those overseeing programs such as zoning and public planning. With this in mind, our fundraising counsel stresses effective local communication and coordination at every stage.
Some local governments expressly recognize tax-exempt Nonprofit Businesses as key contributors to their community’s social and civic life. On the positive side, they understand the value Nonprofit Businesses bring to the table. On the negative side, when budgets or tax bases shrink, Nonprofit Businesses can face tough questions and uncertain futures.
General Guidelines for Fundraising Nonprofit Businesses
There are lots of professional fundraisers that specialize in Nonprofit 501(c)(3) companies. However, how many truly are successful in meeting fundraising goals? Who among the professionals has bright new fundraising ideas along with proven strategies? Depending on the organization, choosing the right Nonprofit Fundraising Company and its strategies is not always easy.
In addition to normal fundraising guidelines, Professional Nonprofit Capital Campaign Fundraisers must encompass the following:
- Identify a variety of new and proven funding sources to meet the goals of the campaign.
- Ensure the board is strongly involved in fundraising strategies and implementation.
- Ensure plans specify who will be conducting each element of the campaign.
- Develop fundraising goals needed to reach the goals identified during strategic resource planning.
“The Complete Guide to Nonprofit Capital Campaign Management” by Smith, Bucklin and Associates suggests:
- The most important aspect of fundraising is excellent public relations to ensure a community has a strong, positive impression of your organization
- Establish an organizational structure to implement the fundraising plan, including the following 7 factors:
Fundraising Committee – Leads development and implementation of the plan, and approaches donors
Board Executive Committee – Establishes priorities and goals and approves the plan
Outreach/Marketing Committee – Identifies potential donors and coordinates efforts to promote fundraising
Volunteer Coordinator – Coordinates volunteer efforts, including identifying where volunteers might help
Donation processing – Have staff available to process donations (cashing checks, sending notes, etc.)
Information processing – Assign staff to develop and maintain the fundraising database
Accounting – Be sure to include moneys raised in your accounting system
With nonprofit Capital Campaign clients throughout the nation, Carlton & Company has raised hundreds of millions of dollars in a wide variety of settings. If your campaign requires blending public and private support, we know the challenges you face. As a result, you may quickly benefit from our insights gleaned from successful efforts in similar circumstances.
Our best practices can help cut red tape, overcome bureaucratic hurdles, and foster positive relationships among all your local stakeholders. That may in the long run be as important as “making your number.”
Carlton & Company has years of experience in helping Nonprofit Businesses tap into a wide range of nearby resources — and forging beneficial local partnerships. If your Nonprofit Capital Campaign needs to ramp up its Fundraising program, make the right call. Contact us today